New Jersey and Virginia played host to the nation’s two marquee races in the 2021 cycle.
In New Jersey, voters had not re-elected a Democratic governor in over 40 years. We worked with Committee to Build the Economy to design and execute a paid communications campaign to support vote-by-mail and field operations in key constituencies.
Our approach:
Eye tracking studies and AI to design optimized creative.
Tested messages to maximize impact and voter turnout.
The result was increased turnout among our target universe that contributed to a historic victory for Governor Phil Murphy in a close race.
Phil Murphy became the first Democratic governor to win re-election in New Jersey in over 40 years. Our program helped increase turnout in our target universe by roughly 10% relative to the last race for governor, contributing to the Governor’s 3% margin of victory.
BEST MAIL PIECE FOR INDPENDENT EXPENDITURE CAMPAIGN (STATEWIDE)
BEST MAIL PIECE TO SUPPORT A VOTE-BY-MAIL PROGRAM
BEST USE OF TECHNOLOGY TO SUPPORT A DIRECT MAIL PROGRAM
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